Decide Without Talking to Us

A buyer should be able to decide whether a company is worth their time before they ever talk to it.

That has never been how buying works. To find out if a company can help, you take the call. You sit through the pitch. You hand over your sites and your volumes, and you land in a follow-up sequence. What you needed to know was always on the other side of a conversation you didn't ask for.

That's backwards. The buyer's time is the scarce thing. The company that wants the business should do the work of being checked. The buyer shouldn't have to do the work of being sold.

Most buyers already use an AI at work: ChatGPT, Copilot, Claude, Gemini. They already ask it about companies. Without help, it answers from whatever it remembers, which is often old, thin or wrong.

What changed is that these tools can now open a live web page in the middle of a conversation. So a company can hand the buyer's AI a set of instructions and real, current data, and let that AI do the checking. The buyer asks their own questions, in their own words, in a tool they already use.

It isn't perfect yet, and we found that out in public. On November 13, ChatGPT's web lookup failed on our zip lookup page with an internal error while its browser opened the same page fine, so we changed the prompt that day: now the AI tries the browser, then asks the buyer to paste the page in, and never guesses a number.

Some websites publish a plain text summary for AI to read, called an llms.txt file. That tells an AI what a company is. Paste to vet lets the AI check the company against the buyer's own sites.

We call it paste to vet. Paste the prompt, answer its questions, decide. The company's side of it is open vetting: it publishes the prompt and the live data a buyer's AI needs to check it, and the buyer decides without talking to the company.

We're changing how you vet us. Before any call, take the prompt on our site to the AI you already use. Ask it anything. Decide without talking to us.

Our prompt is at palletsolutionsusa.com/ai-assistant. Every word of it is on the page, so anyone can read it before they use it.

A buyer pastes it into the AI they use. That's the whole gesture. Its first line asks the AI to tell them straight, including if the answer is nothing.

The AI opens by saying nothing about the buyer is being shared and it won't search their email, files or chats. Then it asks for one thing: the ship-to zip codes of the sites that ship or receive pallets.

For each zip, the AI opens one plain text page: palletsolutionsusa.com/coverage/ and the zip. That page says roughly how many pallet yards we have mapped near that site, and whether we can quote there. It also says what the count is not. The yards are mapped, not confirmed. It is not a list of bids and not a price.

Here is what it looks like. When we checked on November 13, a site in zip 46241, outside Indianapolis, came back with 10 to 24 pallet yards mapped within 50 miles and a yes on whether we can quote there. A site in zip 82601, Casper, Wyoming, came back with none within 50 miles and no yes from our map, and the AI tells that buyer so. Either way, the price and whether a yard can take the job still come from a bid.

Then the AI explains, site by site, what we could do there and what moves a pallet's delivered price. It gives no price and makes no pitch. It is told to say which of our claims it couldn't check, and what we don't have in place yet. If the buyer wants a price, they ask us. Nobody calls them.

The prompt is the easy part. Anyone can copy a prompt. What makes it worth running is what the AI can check: live yard counts for each zip, and, if the buyer asks us, one delivered price in 5 business days. We also publish a pallet cost index every Tuesday, built from five public federal data series with the method on our site, so an AI can check our numbers against the source.

• The prompt stays public, every word of it.
• The data is live, and it says what it is: mapped yards, not confirmed ones.
• What reaches us is the zip, a random code and which AI asked. We don't ask for a name, company or contact details.
• The AI is told to say so when the answer is nothing.
• No call is needed to decide. If a buyer reaches out, it's because they chose to.

Why would a company let a buyer's AI say it isn't a fit? Because a buyer who finds that out on a call has lost an hour and won't come back. A buyer whose AI says yes shows up already knowing why.

The AI does the reading. The buyer makes the call.

Any company that sells to businesses can offer paste to vet. It takes five things on the company's side, which is what open vetting means:

1. The prompt is published in full, where anyone can read it.
2. It reads live data the company keeps current, not a brochure.
3. Nothing about the buyer is sent beyond what they choose to give.
4. The AI is allowed to say no.
5. No call is asked for. The buyer decides first.

We are publishing this definition today, November 13, 2026, so paste to vet means the same thing wherever it shows up. Take the term. Build your own. Your buyers are already asking their AI about you, so give it something true to read.

Find out if we're worth your time. Paste to vet. Know before the call.

Rob Gregg
President and CTO, Pallet Solutions